In a world overflowing with links, the difference between a click and a scroll-past often comes down to trust and clarity. This is where branded short links shine.
Whether you’re a marketer, content creator, or business owner, using a branded link instead of a generic one (like 'bit.ly/xyz') can dramatically improve your click-through rates (CTR), reinforce your brand identity, and increase link engagement.
A branded short link is a custom short URL that incorporates your brand name or domain.
Instead of something like: https://bit.ly/3XYZabc
You get:
Branded links are created using custom domains and allow you to control the full URL path. Tools like Unolink make it easy to generate branded links with UTM parameters, SEO metadata, QR codes, and more.
Here are the key reasons branded short links outperform generic ones:
People are more likely to click links that clearly identify where they're going. A recognizable brand domain reduces suspicion of spam or phishing.
Studies show branded links can increase CTR by up to 34%. The clean, trustworthy appearance naturally encourages more engagement.
Every branded link you share reinforces your brand. Even in text messages or offline marketing, users start recognizing your domain.
When combined with tracking tools, branded links let you segment audiences, monitor traffic sources, and optimize campaign performance.
Custom slugs and domains look better in search snippets and previews, leading to more shares and clicks — especially on platforms like X (Twitter), LinkedIn, and Instagram.
Imagine you’re sharing a campaign link in your Instagram bio:
The branded version not only builds credibility but also aligns with your campaign theme, increasing the chances of interaction.
To create a branded short link, follow these steps:
Choose a Custom Domain
Buy a short domain that reflects your brand (e.g., yourbrand.link).
Use a Branded Link Tool
Tools like Unolink allow you to connect your domain and start shortening branded URLs instantly.
Customize the Slug
Add meaningful keywords (e.g., /black-friday) instead of random characters.
Add UTM Parameters & Metadata
For campaign tracking, append UTM tags and SEO metadata.
Track and Optimize
Use analytics dashboards to monitor performance and tweak your strategy.
Branded short links are more than just a cosmetic upgrade — they’re a powerful marketing asset. They inspire trust, boost CTR, enhance brand consistency, and unlock better insights.
If you want to elevate your link strategy, tools like Unolink give you all the features to brand every link and track every click — with ease.
🔗 Start creating branded links today and make every click count.