Short links are more than just a way to save space — they’re powerful tools that can supercharge your marketing. In this guide, we explore seven proven growth hacks using short links to increase traffic, improve engagement, and maximize campaign performance across all your digital channels.
Generic short links look suspicious. Branded links using your own custom domain build trust, improve recognition, and can increase click-through rates by up to 39%. Tools like Unolink make it easy to set up branded domains in minutes.
Add UTM tags (source, medium, campaign) to track how each link performs. Whether it's a social post, email, or ad, UTMs let you measure ROI at the link level — critical for data-driven marketers.
Send users to personalized landing pages based on geography, device, or campaign. With Unolink's smart redirects, one short link can lead users to the experience most likely to convert them.
Include Facebook Pixel, Google Ads tags, or LinkedIn Insight tags directly in your short links. This lets you build custom audiences even when you share third-party content, helping you retarget high-intent users later.
Turn your short links into QR codes for flyers, packaging, or store signage. Combine with branded domains and tracking to measure real-world interaction and engagement in real time.
Create multiple short links pointing to different headlines or landing pages. Monitor click-throughs to find out which variation performs best — an easy way to optimize without changing your entire funnel.
Organize short links into workspaces or campaigns to measure collective performance. This makes it easier to analyze results, report outcomes, and scale what works.
Short links are more than a convenience - they're a growth lever. Whether you're running influencer campaigns, managing paid ads, or tracking email engagement, these seven hacks help you squeeze the most value out of every click. Start implementing them today with Unolink and watch your marketing performance grow.