QR codes have made a massive comeback - now used in everything from restaurant menus to global marketing campaigns. But their real value lies not just in convenience, but in trackability. With Unolink, you can create branded QR codes that don't just look professional - they provide real-time insights into audience behavior.
Why QR Code Tracking Matters
QR codes bridge the physical and digital worlds. By printing a QR code on packaging, posters, flyers, or event booths, you're offering instant access to digital content. But without analytics, you're flying blind.
With Unolink, every scan becomes a data point.
Key Insights You Can Track:
- Total scans in real time
- Unique vs. repeat users
- Geographic data — where your audience is scanning from
- Time-based scan trends
- Device type — mobile, tablet, desktop
How Unolink Makes QR Analytics Easy
Unolink offers a powerful, easy-to-use interface to generate branded short URLs and custom-styled QR codes, all while capturing deep engagement data.
Features Include:
- Branded domains in your QR links
- Custom QR styling with logos and colors
- Real-time dashboard for scan analytics
- UTM and pixel injection support for campaign tracking
- Retargeting support — build audiences from QR scans
Use Cases for Marketers & Creators
- Offline product packaging → Track user engagement from shelf to site
- Event marketing → Monitor booth interaction in real-time
- Print ads & billboards → Know exactly when and where users scan
- Flyers & brochures → Connect static campaigns to dynamic insights
- Business cards → Measure which cards actually drive traffic
Best Practices for QR Code Campaigns
- Use branded short URLs for trust and recognition.
- Always add UTM parameters to link scans back to campaigns.
- Customize your QR's appearance to align with your brand.
- Test scanability across different print sizes and materials.
- Monitor your analytics regularly to optimize placement and messaging.
Conclusion
QR codes are more than access points — they're powerful analytics tools. With Unolink, every scan becomes a source of actionable data, helping you optimize offline campaigns with the same precision as digital ads. Start using real-time QR analytics today to close the loop between print and performance.