Branded short URLs aren't just about aesthetics—they play a crucial role in search visibility, user trust, and click-through rates (CTR). When combined with proper metadata control, they become powerful tools for optimizing your links across organic, social, and paid channels.
Branded short URLs use your own domain name (e.g., 'go.yourbrand.com/offer') instead of generic services like 'bit.ly' or 'tinyurl.com'. This not only reinforces your brand identity but also signals credibility and intent to both users and search engines.
Metadata includes the title, description, and preview image that show up when a link is shared on platforms like Google, Facebook, LinkedIn, or WhatsApp.
With Unolink and other smart link tools, you can:
While short links typically redirect, using your branded domain gives search engines context that it's a trusted source—improving link equity and click behavior data.
Rich link previews with optimized metadata drive more engagement. Higher engagement can indirectly support SEO by increasing traffic and link sharing.
Custom domains and metadata ensure that every link, whether in an ad, blog post, or email, supports your brand’s voice and presence.
Unolink lets you:
It’s a full-stack solution for marketers and brands looking to optimize links from both an SEO and performance standpoint.
Branded short links paired with metadata control are no longer optional—they're essential. Whether you're aiming for higher CTRs, better SERP visibility, or a more trustworthy online presence, mastering these elements gives you a measurable edge in your marketing campaigns.