Short links are powerful tools in modern marketing, but the real power lies in the data they generate. While many users focus solely on click counts, there's a treasure trove of additional analytics that can inform smarter marketing decisions. This guide dives into the most important metrics you should be tracking and why they matter.
Shortened links do more than just tidy up your URLs—they help you understand user behavior and campaign performance. With proper analytics, you can identify what's working, what's not, and where to double down.
See where your clicks are coming from. This helps you:
Identify which platforms or websites are driving traffic to your links. Knowing your top-performing channels helps refine your distribution strategy.
Track whether users are on mobile, desktop, or tablet. Use this insight to:
Analyze what times of day and days of the week your audience is most active. This helps you schedule posts for maximum engagement.
If your links include UTM parameters, you can evaluate the performance of entire campaigns—comparing performance across channels and content types.
Unolink's analytics dashboard gives you all of these insights and more. You can group links into campaigns, apply filters, and export data for deeper analysis. With branded short links and comprehensive tracking built in, Unolink becomes the central hub for all your performance data.
Don't settle for basic click counts. Unlock the full potential of your marketing links by measuring the right analytics. The insights you gain from tools like Unolink can directly translate to better targeting, higher engagement, and improved ROI.